Elena Mishukova

Elena Mishukova is an experienced professional in buying and merchandising, currently serving as Team Lead Buying at ABOUT YOU since July 2023. Previously, Elena held a similar position at Zalando, focusing on the strategic management of Kids Textile, Accessories, and Toys. With a robust background at Lamoda Group as Head of Buying & Merchandising, Elena managed over 400 international fashion brands, driving overall performance. Earlier career roles include managing luxury brand wholesale and retail at SMILEWORLD, category management at Takko Holding GmbH, and various positions in merchandising with MONEKS TRADING and MODIS. Elena earned a specialist degree in Infosecurity from Russian State Social University between 2002 and 2007.