LB

Leslie Borkow

Director Of Lifecycle & CRM Marketing at Abra

Leslie Borkow has extensive work experience in marketing and CRM roles. Leslie currently holds the position of Director of Lifecycle & CRM Marketing at Abra since 2022. Prior to that, they worked at Ariat International as Director of Lifecycle, CRM & Marketing Automation from 2021 to 2022, where they led the CRM vision and developed new business growth opportunities.

From 2016 to 2021, Leslie was employed at Cost Plus World Market, where they held various roles including Director of Loyalty & CRM. Leslie was responsible for running the World Market Rewards loyalty marketing program and promoting it through targeted campaigns and customer benefits.

Before that, Leslie worked at Pottery Barn Kids as Director - CRM from 2011 to 2016, where they managed consumer-facing insights, marketing budget allocation, and created marketing plans. Leslie also had previous roles at Pottery Barn Kids as a Senior Planner and Planner.

In the early stages of their career, Leslie worked at PricewaterhouseCoopers LLP as a Senior Analyst from 2003 to 2004, where they managed economic consulting projects and performed industry research. Leslie also worked at Deloitte & Touche LLP as an Analyst from 2000 to 2003, where they conducted company, industry, and market research.

Overall, Leslie Borkow has a strong background in marketing, CRM, and data-driven strategies, with experience in various industries.

Leslie Borkow has a Bachelor of Science degree in Business with a concentration in Finance from Miami University. Leslie also holds another Bachelor of Science degree in Finance from the same university.

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Timeline

  • Director Of Lifecycle & CRM Marketing

    March, 2022 - present

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