Borana Greku

Borana Greku is an experienced marketing professional with a strong background in integrated marketing management within the publishing industry. Currently serving as Associate Director of Integrated Marketing at ABRAMS since November 2018, Borana Greku has successfully managed marketing campaigns for notable titles, including the #1 New York Times bestselling "Diary of a Wimpy Kid" series. Prior experience includes roles at Macmillan, where Borana Greku developed and executed digital marketing strategies that resulted in significant growth on social media platforms, and at Bookstr, where comprehensive advertising campaigns were managed. Borana Greku's career began with positions in subsidiary rights at Random House and Hyperion Books, complemented by internships that provided foundational skills in editorial and marketing functions. Borana Greku holds a B.S. in Magazine Journalism from Boston University and a certificate from the Columbia Publishing Course.