ABRAMS
Borana Greku is an experienced marketing professional with a strong background in integrated marketing management within the publishing industry. Currently serving as Associate Director of Integrated Marketing at ABRAMS since November 2018, Borana Greku has successfully managed marketing campaigns for notable titles, including the #1 New York Times bestselling "Diary of a Wimpy Kid" series. Prior experience includes roles at Macmillan, where Borana Greku developed and executed digital marketing strategies that resulted in significant growth on social media platforms, and at Bookstr, where comprehensive advertising campaigns were managed. Borana Greku's career began with positions in subsidiary rights at Random House and Hyperion Books, complemented by internships that provided foundational skills in editorial and marketing functions. Borana Greku holds a B.S. in Magazine Journalism from Boston University and a certificate from the Columbia Publishing Course.
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ABRAMS
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ABRAMS is a publisher of high-quality art and illustrated books publishing visually illustrated books in the areas of art, photography, cooking, interior and garden design, craft, architecture, entertainment, fashion, sports, and pop culture, as well as children’s books and general interest titles. The company’s imprints include Abrams, AbramsComicArts, Abrams Image, Abrams Books for Young Readers, Amulet Books, Abrams Appleseed, Stewart, Tabori & Chang, and STC Craft and Melanie Falick Books. ABRAMS also distributes books for The Vendome Press, Victoria & Albert Museum, Tate, Royal Academy of Arts, Booth-Clibborn Editions, Five Continents, and others.ABRAMS is the publisher of books such as the wildly popular The Diary of a Wimpy Kid series by Jeff Kinney, the award-winning cookbooks of Alton Brown, and the stunning photography of Yann Arthus-Bertrand’s Earth from Above. It was founded in 1949 and is based in New York, N.Y.