Yvette Tan

Yvette Tan is an experienced digital marketing professional with a strong background in leading marketing initiatives for prominent media companies. Currently serving as the Digital Marketing Head for Client Success Solutions at ABS-CBN Corporation since April 2016, Yvette leads a team responsible for creating content and media solutions for partner advertisers and oversees the monetization of ABS-CBN's digital platforms. Previously, as the Digital Collaboration and Partnerships Head at ABS-CBN, Yvette managed partnerships with notable media companies, enhancing user experience and monetization opportunities. Prior to ABS-CBN, Yvette worked at McCann Worldgroup as a Senior Account Manager for Nestlé Philippines and as an Account Manager for Coca-Cola Far East Limited. Earlier experience includes roles at TeamAsia and Dentsu Jayme Syfu, where Yvette contributed to business development and creative copywriting, respectively. Yvette holds a Bachelor of Science in Commerce with a major in Advertising Management from De La Salle University.