Sadika Fakir

Sadika Fakir is a seasoned marketing professional with extensive experience in digital marketing and integrated media strategy, currently serving as Executive: Digital Marketing & Media at Absa Group since September 2023. Previously, Sadika held the position of Integrated Media and Digital Director at Tiger Brands, overseeing comprehensive media strategies and optimizing digital platforms. A background in media management includes roles at FNB South Africa as Media Head and at Nedbank as Head of Group Media. Additional experience encompasses teaching media courses at Vega - Brand Communications School and leadership roles at Carat and Zenithoptimedia. Sadika holds a Bachelor of Commerce with Honours in Marketing from the University of South Africa.