Emma Vipond

Emma Vipond is an accomplished marketing professional with extensive experience in customer acquisition, retention, and lifetime value strategies. Currently serving as the Director of Customer Lifetime & Retention at Absolute Collagen since August 2021, Emma has held multiple leadership roles including Head of Customer Lifetime and Retention and Head of Retention. Prior experience includes positions at Ideagen Plc as Acquisition & Retention Marketing Manager, leading customer growth strategies, and at Checkatrade.com where Emma established and led the Retention Marketing team. Emma's earlier tenure at HomeServe encompassed various roles including Head of Customer Acquisition and Head of Customer Retention, where responsibilities included overseeing a substantial number of policy renewals and implementing successful retention strategies. Emma's career began at Emap as a Marketing Executive focusing on customer acquisition and loyalty. Emma holds a BA (Hons) in Business Studies from Bournemouth University.