Maxwell Koby

Maxwell Koby has a diverse work experience in various industries. In 2002, they founded SC Pool and Spa Works, where they managed business development, marketing, and the completion of construction projects. The company serviced a high volume of residential and commercial customers per week and also operated a full-service pool supply retail store. In 2010, they co-founded EZpoolz.com, an online and brick-and-mortar store offering discounted pool and spa supplies nationwide. For this role, they oversaw online marketing, SEO, customer service, and content management. In 2014, they became a founding member and general manager of Vivo Aquatic Group, where they developed industry-leading software for managing recreational water quality. Maxwell also started the company's aquatics division and played a crucial role in its growth and development. In 2017, Koby founded AnchorUp Charters, where they created a mobile software app for boat charters, including fishing, sailing, diving, and special events. The app provided a unique and innovative solution that allowed all boats to be open parties, offering passengers the option to purchase a single ticket or reserve the entire boat. Also in 2017, they co-founded Abstrax Tech, Inc, serving as the co-founder and CEO. This California-based company is a leader in cannabis research and product development, focusing specifically on botanical and cannabis-derived functional flavors and fragrances. Abstrax leverages in-depth plant science to develop brands, ingredients, product formulations, international opportunities, and technology/data.

Maxwell Koby attended California State University, Fullerton, where they obtained a Bachelor of Business Administration (B.B.A.) degree with a focus in Professional Business. In addition to their formal education, they also hold various certifications. In 2007, they obtained a Swimming Pool Construction Contractors License from CSLB. Later, in June 2014, they became a Certified Building Professional (CBP) through The Association of Pool and Spa Professionals. Furthermore, Maxwell obtained a certification in FII Freediver Level 1, although the specific details regarding the institution and the year of obtaining this certification are not available.