Mohammed Awaad

Mohammed Awaad currently serves as the Head of Data Management and Reporting at Abu Dhabi Media, where responsibilities include creating a new section to convert data into actionable decisions. Previous roles include Head of Social Media and Digital Marketing and Head of Digital Content at صحيفة الرؤية, managing content production and social media activities. Awaad's experience also encompasses consulting in Digital Business Development at Abu Dhabi Media, leading digital transformation at Sport360 as Digital Director, and establishing content strategies at Kooora.com as Product Manager. As a Senior Editor at Abu Dhabi Media Company, oversight was provided for daily news production. Additionally, Awaad has authored books and founded the entertainment theory for digital success. A background in managing Arabic editions at Goal.com and business unit management at Maktoob Group rounds out a diverse career. Awaad holds a BSc in Industrial Engineering from the University of Jordan.