ABUISSA HOLDING
Nismah Siddique has a diverse background in fashion and brand management, with experience in positions ranging from sales associate to founder of their luxury fashion start-up. Nismah is currently the Brand Manager at ABUISSA HOLDING, where Nismah manages the Lingerie department, and is also the founder of Nojud by Nismah, a social enterprise focusing on promoting South Asian and Islamic culture. Nismah's educational background includes a Bachelor's Degree in Fashion Management from London College of Fashion.