Eleanor Shakespeare Bsc Dipm

Eleanor Shakespeare, BSc DipM, is an accomplished marketing professional with extensive experience in CRM and customer experience across various industries. Currently serving as Marketing Director at Acacium Group since November 2021, Eleanor has previously held significant roles, including Head of CRM at Iceland Foods, Marketing Director at Motorpoint, and Marketing Consultant at Trainline. Notably, as Director of CRM and customer experience at mydentist, Eleanor initiated the 'Time to Shine' customer experience program and defined customer journey mapping. The career also includes positions such as Digital and CRM Director at Phones4u, Senior Director of Digital & CRM at LEGO, and Director of Customer Marketing at Homeserve, showcasing a proven track record of driving customer-focused strategies and improving business performance. Eleanor holds a Professional Postgraduate Diploma in Marketing from Cambridge Professional Academy and a BSc in Biology from the University of Bristol.