Chad Fox

Chad Fox currently serves as the Executive Vice President and Chief Customer Officer at Academy Sports + Outdoors since 2024, overseeing customer insights, marketing, eCommerce, and customer care. Prior to this role, Chad was the Senior Vice President and Chief Marketing Officer at Dollar General from 2019 to 2024, where responsibilities included customer insights, branding, and digital marketing. Chad's extensive experience at Walmart from 2006 to 2019 spanned multiple vice president roles, focusing on retail marketing, advertising, and brand strategy, notably launching the Low Price Guarantee campaign. Early career experiences include brand management at Tyson Foods and account supervision at TRG, along with military service as a Sergeant in the United States Marine Corps. Chad holds an MBA from Texas Tech University and a Bachelor's degree from the same institution.