Lori Fike

Lori Fike serves as the Senior Vice President and General Merchandise Manager for Footwear at Academy Sports + Outdoors, a position held since January 2017, with previous roles in the company including Vice President of Divisional Merchandise Management for Athletic Apparel and Divisional Merchandise Manager for Youth and Seasonal categories. Prior to Academy Sports + Outdoors, Lori held significant positions at JCPenney, including Senior Buyer for Toddler & Preschool Girl and Divisional Vice President of Children's Merchandise Execution, among others. Additional experience includes leadership roles in merchandise management at Stage Stores Inc. and several positions at Walmart and Foley's. Lori Fike holds a Bachelor of Business Administration in Marketing from The University of Texas at Austin, earned in 1995.