John Collins

John Collins is a seasoned brand and licensing consultant with extensive experience in children's publishing and entertainment. Currently serving as a Brand and Licensing Consultant at The Quarto Group, John focuses on developing commercial brand extension strategies for prominent children's IPs, including 'Little People, BIG DREAMS'. Previous roles include Licensing Consultant at Hearst UK, Brand Consultant at Acamar Films, and Commercial Brand and Licensing Development Director at HarperCollins Publishers, where significant successes included securing partnerships worth £6 million. John has also played vital roles at Penguin Random House UK, The Roald Dahl Story Company Ltd, and BBC Studios, demonstrating a strong ability to lead marketing initiatives and drive brand growth through innovative strategies across various media and platforms. John holds a BA (Hons) in Media and Communication from Birmingham City University.