Accelerant Research
Brett K. is an experienced professional with a strong background in research and growth strategy, currently serving as Vice President of Research & Growth at Accelerant Research since November 2024. As the Founder and Owner of The Pride since April 2017, Brett K. established a comprehensive dog training company focused on enhancing handler-dog relationships. Previously, Brett K. held senior roles at Walmart and Lowe's Companies, Inc., leading teams of UX researchers and managing research initiatives to improve the digital customer experience. Career highlights include expanding research departments, orchestrating significant digital redesigns, and fostering cross-functional collaboration. Educational credentials include a Bachelor of Science in Sociology and Psychology from Chestnut Hill College and Rosemont College.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)