Accelerant Research
Christa Reid is an experienced operations and analytics professional currently serving as the Director of Operations at Accelerant Research since April 2019. With a background as a Certified Yoga Instructor since November 2014, Christa combines wellness expertise with a solid foundation in business. Previous roles include Senior Planning Analyst at Coca-Cola Bottling Co. Consolidated and Senior Analyst at Lowe's Companies, Inc., along with various positions at Addison Whitney and Booz Allen Hamilton. Christa holds dual degrees from James Madison University, earning a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Spanish.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)