Accelerant Research
Sierra Thomas is a Research Manager at Accelerant Research since March 2019, where responsibilities include client relations, survey and discussion guide development, qualitative note-taking, data analysis, report writing, and facilitation. Prior experience includes roles such as Project Analyst at WillowTree, Associate Product Researcher at Paradigm Innovation, and Design Research Intern at Lextant. Sierra also has experience as a Freelance Designer and Design Intern at various companies, providing support in market research and design execution. Education includes a Bachelor's Degree in Industrial and Product Design from North Carolina State University, obtained in 2017.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)