Accelerant Research
Jennifer McDowell is a seasoned professional with extensive experience in qualitative research and marketing. Currently serving as a Senior Qualitative Recruiter at Accelerant Research since January 2012, Jennifer has developed strong skills in recruitment and research methodologies. Prior to this role, Jennifer was a Senior Marketing Analyst at Huber Engineered Woods from March 2003 to March 2006, and earlier worked as a Project Manager at Real Estate Innovations from June 2002 to March 2003. Jennifer holds a Bachelor of Science degree in Business Administration with a focus on Marketing from the University of North Carolina at Charlotte, which was obtained between 1996 and 1999.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)