Accelerant Research
Justin Cohen is a Project Analyst at Accelerant Research since February 2023. Previously, Justin served as a Student Engagement Intern at Elon Hillel from August 2021 to May 2022, where responsibilities included planning events for over 300 members and fostering engagement among diverse Jewish students. Prior to that, Justin worked as a Marketing Intern at Brighton Capital Advisors in the summer of 2021, developing brand marketing strategies and managing an advertising agency relationship. In the summer of 2020, Justin was a Sales Coordinator Intern at Varda Partners, where marketing communications strategies were created, resulting in over $10,000 in revenue. Justin holds a Bachelor of Business Administration in Marketing from Elon University, awarded in May 2022.
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Accelerant Research
Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics. Contact 704-206-8500. Our strength in research capabilities rests on our thought leadership, practice skills, and experience in… Customer Satisfaction and Loyalty • Loyalty driver identification and tracking • Purchase cycle (and other customer acquisition-related studies) • Account opening and fulfillment • Relationship deepening • Customer attrition and win-back strategy • M&A transition strategy Product Development • Concept screening and normative benchmarking • Concept testing with volumetric projection capability • Pricing strategy • In-market testing Online Qualitative Research • Via propriatary BlogNog Research platform (http://www.blognogresearch.com) Advertising / Communication • Consideration driver identification • Brand equity assessment and positioning • Naming and positioning • Copy testing Strategic and custom research • Market structure and segmentation studies Other capabilities include: • Management consulting services – syntheses • Conjoint / choice modeling • In-person interviewing • Hispanic and other multi-cultural research • Other focused segments (e.g. low-income, military, mass affluent)