David Williams is a retail technology and data strategist dedicated to helping businesses modernize and transform in a rapidly changing market. They founded Sentinel Way in 2023 to guide B2B professional services companies using growth strategies and data-driven insights. With extensive experience in leadership roles at firms such as Accenture and Analytics8, David excels in creating data strategies and fostering client success across various retail sectors. They hold a BA in Philosophy from Saint John's University, which complements their analytical and strategic approach to business challenges.
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