Kristin Hackenson is a Marketing Executive and omnichannel and personalization expert currently serving as the Managing Director for the Salesforce Business Group in Life Science at Accenture. With a robust background in the Life Sciences, Financial Services, and Logistics industries, Kristin previously held key positions including Brand Advertising Manager at Genworth and Senior Manager of Digital Marketing at Accenture Digital. Kristin participated in the Leadership Development Program at Genworth Financial and has authored insights on marketing strategies, particularly in the realm of customer experience. Kristin earned a BS in Marketing Management from Virginia Tech and an MBA from UNC Kenan-Flagler Business School.
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