Access Corporate Group
Fangzheng (Kay) Xu is an experienced professional in product and brand management, currently serving as a New Product Management Specialist at Access Corporate Group since January 2022. In this role, Fangzheng coordinates and manages various launching and promotion projects, participating in the end-to-end innovation process for over 10 beauty and wellness brands. Previous experience includes roles as a Brand Management Specialist and Product Marketing Specialist, where Fangzheng developed marketing materials, oversaw advertising campaigns, and executed sustainable social media marketing plans. Fangzheng also has a background in project management, having worked at Biotech Health Services and contributed to projects aimed at optimizing user experience and market research. Educational credentials include a Master of Commerce with a focus on Project Management and Marketing from the University of Sydney and a Bachelor of Engineering in Land Resources Management from Kunming University of Science and Technology.
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Access Corporate Group
Access Corporate Group (Access) is an international brand management company with over 2,000 employees located in its global offices in Sydney, Melbourne, Auckland and Hangzhou, China. Founded in 2017, the company has grown exponentially through operating and investing in premium brands, delivering its promise of ‘Everyday Better Life’ to consumers around the world. The company operates as a complete brand management ecosystem with international premium brands, ABM ConsuMerchant™, VTN and closed loop supply chains as its cornerstones. With this integrated and unique approach, its brands have achieved an average annual sales growth of 100% over the past three years and continue to accelerate. Our Vision Everyday Better Life Our Mission To become one of the Top 10 global brand management companies in the world Our Values • Brands are our lives, we live and love them as consumers • Create and embrace change for a better future • A joy for work and life • Our greatest capability lies in teamwork without boundaries • The pursuit of excellence is in our nature • Being open brings us together effortlessly Our Brand Portfolio Vida Glow, melrose, LOVEKINS, Dr. LeWinn's, MINENSSEY, mitoQ, BEE+, eimele, THALISSI, Alissi Bronte, Amilera, BEANBODY, NAPOLEON PERDIS, Invisible Zinc, Hunter Lab, Sensori+, ch22, Doverist, Nu-Lax, Robert Oatley Wines, Paulett Wines, Burge Family Wines, Vandenberg Through three unique brand management models - brand empowerment and partnership, brand incubation, brand distribution and marketing consultancy, Access Corporate Group brings mass premium brands to a global community of consumers that exceeds 10 million people today.