Bill Smith

Bill Smith is an Executive Creative Director at Sparks, where they focus on creating contextual, concept-driven creative strategies that enhance brand identities. Prior to this role, Bill held various positions including Senior Creative Director at Impact XM from 2008 to 2016, and Senior Designer at both Contempo Design and Sparks Exhibits. Bill began their educational journey by earning a BA (Hons) in Architecture from London South Bank University between 1986 and 1990.