Accolade
Alison Murphy is an experienced marketing professional currently serving as the Director of Member Engagement, Marketing Strategy & Operations at Accolade, Inc. since June 2023, where Alison leads a team overseeing marketing strategies for Advocacy, Expert Medical Opinion, and Virtual Primary Care services. Prior to this role, Alison held several positions at Accolade and PlushCare, contributing significantly to member engagement and lifecycle marketing with notable achievements, such as increasing conversions by 20%. Alison's marketing expertise extends to previous roles at Fundbox, MasterClass, Storyblocks, Blackboard, and a strong academic background in Psychology from Brown University, which includes research experience at The Family Institute at Northwestern University.
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