Alba Jimenez

Alba Jimenez is a seasoned professional in digital marketing and eMerchandising, currently serving as the Director of eMerchandising and Campaigns at Accor since August 2022, focusing on enhancing user experiences on ALL.com across Europe and North Africa. Prior to this role, Jimenez spent over five years at The Savoy as Director of eMerchandising and Digital Marketing Manager, where responsibilities included leading global marketing strategies and overseeing significant digital projects such as a new hotel website. Previous positions include Visitor Marketing Manager at Transport for London, Digital Marketing and Product Content Manager at Whizz Education, and Marketing Manager at Basekit. Jimenez holds a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a degree in Advertising and Public Relations from Universitat Autònoma de Barcelona.