Charlene Varanelli

Charley Varanelli is an accomplished communications professional with extensive experience across diverse industries. Currently serving as Communications Manager at Fire & Flower since March 2021, Varanelli manages media relations for the CEO and Executive Team while collaborating with People & Culture to facilitate effective communication with retail operations teams. Previous roles include Communications Manager at Shangri-La Hotels and Resorts, where responsibilities encompassed integrated marketing, media relations, and crisis communications during COVID-19. As Owner & Director at Varanelli Communications, Varanelli specialized in digital marketing and public relations consultancy. Other significant positions include Director of Communications at Mercatto Hospitality, Senior Account Manager at Brill Communications, and Account Executive at Faulhaber Communications, among others. Varanelli holds a Bachelor of Arts in Fine and Studio Arts from the University of Waterloo and completed further education at Humber College.