Lucie Metzger

Lucie Metzger is a seasoned professional in brand activation, social media, and communications with extensive experience in the hospitality industry. Currently serving as Global Brand Activation, Social Media & Advocacy Director at Accor since June 2022, Lucie has a track record of managing brand activations, social media strategies, and public relations, along with overseeing a team and freelancers. Previous roles include Head of Brand, Social Media & Influence at Frichti, and Global Brand & Communications Manager at Club Med, where responsibilities spanned from strategy development to team management. Lucie’s educational background includes an M.B.A. in International Tourism Management from ESCAET and a Bachelor's in Management International from ISEG.