Marcin Banasiak

Marcin Banasiak is a seasoned digital marketing professional with extensive experience in managing digital media campaigns across multiple markets, primarily in the hospitality and B2B sectors. Currently serving as the Digital Media Optimisation Manager for Accor, Marcin oversees cross-market activations in Europe and North Africa, focusing on performance optimization and agency collaboration for various brands. Previously held the role of Senior Digital Marketing Specialist at AkzoNobel, where Marcin directed website management, digital strategy optimization, and budget management. Earlier positions include project management at iProspect and Nordea, as well as a foundation in digital marketing at Deutsche Bank Polska. Marcin's educational background includes a Master's degree in E-business from SGH Warsaw School of Economics and various certifications from the Chartered Institute of Marketing.