Renata Lorenzini

Renata Lorenzini serves as the Gerente de Marketing Institucional, Trade e Loyalty at Accor since March 2023, where responsibilities include overseeing the marketing for ALL - Accor Live Limitless, the loyalty program, and institutional communications for stakeholders. Previously, Renata held various marketing roles at Azul Linhas Aéreas Brasileiras from November 2011 to February 2023, including Marketing Manager, where management of advertising, digital marketing, and content generation was crucial, alongside significant initiatives during the Azul and Trip merger. A background in marketing management also includes positions at Expand Group Brasil S/A, Dunga Alimentos, Thatto Comunicação, and AVI - Aliança de Varejos Independentes, demonstrating a strong track record in brand development, product management, and strategic marketing initiatives. Renata's educational qualifications encompass an MBA in Gestão Empresarial from FGV and a postgraduate degree in Marketing from Universidade Presbiteriana Mackenzie.