Nora Waters

Merchant-outdoor Power Equipment

Nora Waters is an accomplished retail professional with extensive experience in product management and merchandising, currently serving as a Merchant for Outdoor Power Equipment at Ace Hardware Corporation, managing a $300M annual business. Previously, Nora held senior roles at Under Armour, including Senior Account Manager and Senior Product Line Manager, overseeing a $363M business and leading product launches in the plus-size category. Earlier experience includes managing a $86M annual business for Jennifer Lopez Apparel at Kohl's and progressively advancing through various product management positions. Nora has a Bachelor’s degree in Retail Management from Purdue University and has developed a strong record of negotiating with vendors, analyzing sales data, and creating innovative product assortments based on consumer insights.

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