Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel.

Consumer Goods

Under Armour

Under Armour's headquarters in Baltimore, MD, United States

Kevin A. Plank

Katie Carroll

Adam Peake

Dongguk K.

Michelle Mooradian Colyer

Maarten Teijsse

Jennie Ritter

Karl-Heinz Maurath

Fred Bealefeld

Moeun Sung

Stephen Curry

Eric Liedtke

Glenn Rosen

Mehri Shadman

Kevin Ross

Kara Trent

Yassine Saidi

Danny Miles

Shawn Curran

Dave Bergman

Jerri L. Devard

Eric T. Olson

Douglas E. Coltharp

David Gibbs

Eugene Smith

Dawn Fitzpatrick

Robert Sweeney

Patrick W. Whitesell

Carolyn N. Everson

Mohamed El-Erian

The Leadership Team at Under Armour steers the company's strategic direction and operational excellence by leveraging diverse expertise across finance, product development, legal, technology, and marketing. They collaborate to define corporate goals, drive innovation, and ensure a cohesive approach to enhancing Under Armour’s brand presence and global market competitiveness. Through their collective leadership, they aim to empower employees, optimize supply chains, and foster sustainable growth in the sports equipment industry.

Leadership Team

The Marketing and Brand Management team at Under Armour is responsible for developing and executing strategic marketing initiatives that enhance the brand's visibility and engagement across various channels. This team focuses on optimizing customer experiences through e-commerce, retail marketing, and experiential events, while collaborating with sports marketing to effectively promote Under Armour's premium apparel and footwear. By leveraging data-driven insights, they aim to drive brand loyalty and conversion rates in both local and global markets.

Marketing and Brand Management

The Product Development and Design team at Under Armour is responsible for creating innovative sports footwear and apparel that align with the brand's commitment to performance and style. This team collaborates closely on design concepts, technical specifications, and market trends to develop high-quality products that meet consumer needs and enhance their athletic experience. They play a crucial role in transforming ideas into market-ready products through rigorous design processes, prototyping, and strategic planning.

Product Development and Design

The Finance and Accounting team at Under Armour is responsible for managing the company’s financial health and ensuring accurate reporting and compliance. This team handles budgeting, forecasting, and financial analysis while overseeing accounting operations and tax compliance. By providing strategic insights and maintaining financial systems, they support Under Armour’s growth and operational efficiency.

Finance and Accounting

The Data Engineering and Analytics team at Under Armour focuses on leveraging data to drive strategic decision-making and optimize business performance. They integrate and manage data across various platforms, develop advanced analytical models, and support analytics initiatives that enhance customer engagement and operational efficiency. By collaborating with stakeholders, this team ensures data-driven insights align with Under Armour's corporate strategy and innovation goals.

Data Engineering and Analytics

Under Armour

Org chart

Board & advisors

Teams

Leadership Team

Marketing and Brand Management

Product Development and Design

Finance and Accounting

Data Engineering and Analytics

Offices

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