Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel.

Consumer Goods

Under Armour

Under Armour's headquarters in Baltimore, MD, United States

The Amsterdam office focuses on EMEA marketing, account management, e-commerce strategies, and professional services.

Amsterdam

The New York office focuses on strategic innovation, merchandising, brand communications, and digital product development.

New York

Kevin A. Plank

Adam Peake

Michael Gable

Dongguk K.

Maarten Teijsse

Eric Liedtke

Kara Trent

Karl-Heinz Maurath

Jerri L. Devard

David Gibbs

Eugene Smith

Dawn Fitzpatrick

Robert Sweeney

Patrick W. Whitesell

Carolyn N. Everson

Mohamed El-Erian

Eric T. Olson

Douglas E. Coltharp

This department oversees the management and efficiency of retail stores, ensuring effective operations and customer satisfaction.

Retail Operations

This department focuses on managing and facilitating all sales-related activities to enhance customer engagement and drive revenue growth.

Sales Operations

This department manages client accounts, oversees financial transactions, and ensures high-quality service delivery in accounting functions.

Account Services

This department focuses on the design, development, and merchandising of footwear products across various performance categories.

Footwear Product Development

The Marketing and Brand Management team at Under Armour is responsible for developing and executing strategic marketing initiatives that enhance the brand's visibility and engagement across various channels. This team focuses on optimizing customer experiences through e-commerce, retail marketing, and experiential events, while collaborating with sports marketing to effectively promote Under Armour's premium apparel and footwear. By leveraging data-driven insights, they aim to drive brand loyalty and conversion rates in both local and global markets.

Marketing and Brand Management

This department focuses on strategic planning and execution of merchandising and visual presentation to enhance product visibility and sales.

Under Armour

Org chart

Board & advisors

Teams

Retail Operations

Sales Operations

Account Services

Footwear Product Development

Marketing and Brand Management

Merchandising and Visuals

Offices

Under Armour

Org chart

Board & advisors

Teams

Retail Operations

Sales Operations

Account Services

Footwear Product Development

Marketing and Brand Management

Merchandising and Visuals

Offices

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