Praveen Balaji

Praveen Balaji currently holds a position in Buying & Merchandising for the brand Lee at ace turtle since July 2023, focusing on category and brand management, assortment planning, and product lifecycle management among other responsibilities. Previously, Praveen gained experience in the Buying & Merchandising department for Lee at Arvind Lifestyle Brand Limited from June to August 2022, specializing in sourcing for the USPA Men's Knitwear line and managing vendor relationships. A brief tenure at Decathlon in December 2019 involved roles in CRM and visual merchandising. Praveen Balaji holds a Master's in Fashion Management, Marketing & Retailing from the National Institute of Fashion Technology, Kolkata (2021-2023) and a Bachelor's in Textiles from the Central University of Tamil Nadu, Tiruvarur (2018-2021).