Robbert de Graaf

Robbert de Graaf is a seasoned commercial manager currently at Aces Direct since July 2022, overseeing sales teams in Business Services, Wholesale, Transport and Industry, as well as Customer Experience and Support. Previously, Robbert served as Country Director for SHARP's Smartphone Business in the Benelux, aiming to establish SHARP as a premium brand. Experience at Huawei included roles as Vice President and Director of Consumer Business Group, leading significant market share growth in Germany and the Benelux. Early career accomplishments include managing director positions at A&C Systems, driving growth in mobile distribution, and elevating LG Mobile's market presence to 20% share in the Benelux. Robbert's extensive background in sales and management also features leadership roles at Euphony, Motorola Mobility, and Sony. Education includes a Bachelor's degree in Economics and Marketing from Hogere Economische School in Amsterdam.