Tanya Peterson is an accomplished marketing leader with extensive experience in brand strategy and management across various industries. Currently serving as VP of Brand at Achieve since February 2018, Tanya oversees brand strategy, marketing, and expression for a leading digital personal finance company. Previously, at Ancestry.com from September 2010 to April 2017, Tanya held multiple roles, culminating as Sr. Director of Brand Strategy & Management, where responsibilities included brand positioning and market research initiatives. Earlier experience includes directing brand marketing at BabyCenter and leading marketing efforts at Linden Lab for Second Life. Tanya holds a BA in English from Yale University, earned in 1990.
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