Richard Cramer

Richard Cramer has extensive experience in marketing and loyalty program management. Since September 2000, Richard has served as the Director of Loyalty at Achievement Awards Group, where responsibilities include designing, developing, and managing loyalty programs. Prior experience includes serving as Marketing Director at Kiwi Brands from 1990 to 1993, overseeing a diverse brand portfolio such as Kiwi Shoe Polish and Radox Range. Prior to that, Richard worked as a Marketing Manager at Reckitt & Colman from 1982 to 1987, managing consumer brands including Gerber baby food and Colmans sauces. Richard holds a degree in Customer Loyalty: Strategy and Application from the Kellogg School of Management at Northwestern University, as well as a Bachelor of Commerce in Marketing from the University of Pretoria.