Jirathip Laploetyingyong (Tee)

Marketing Planning & Strategy Manager at aCommerce

Tee Laploetyingyong has a diverse work experience spanning across multiple companies. In 2018, Tee started as a Management Trainee at Ngernturbo Company Limited, initially working as a Business Analyst and later transitioning to the role of Risk Officer. Tee then moved on to Mindshare in 2019, where they served as an Executive in the Performance Strategy team, specializing in Programmatic Buying through platforms such as Google Ads, DV360, Facebook Business Manager, and The Trade Desk.

In 2020, Tee joined The Chosen One Agency as a Paid Media Specialist, handling media management for global and local clients in various industries. This involved planning and executing media strategies, daily campaign optimization, and providing reports and insights for each working cycle.

In 2021, Tee joined CJ WORX Co.,Ltd as a Biddable Media Specialist, responsible for implementing and optimizing full-funnel marketing campaigns across various channels, including Facebook, Google, YouTube, Display, Line, TikTok, and Programmatic. They also supported and supervised other team members to achieve desired outcomes. Tee was later promoted to the role of Senior Biddable Specialist, where they continued their work until 2022.

Currently, Tee is working at aCommerce as a Senior Executive in Marketing Planning & Strategy, starting in August 2022.

Jirathip (Tee) Laploetyingyong pursued their Bachelor of Engineering (BE) degree in Engineering from Chulalongkorn University from 2014 to 2018. Additional to their formal education, they have obtained several certifications in the field of media buying, media planning, and trading. In 2022, Tee obtained the Meta Certified Media Buying Professional and Meta Certified Media Planning Professional certifications from Meta. In 2020, they became a Trading Academy Certified Practitioner and a Trading Academy Certified Professional from The Trade Desk. Jirathip (Tee) also holds the Edge Academy Certified: Marketing Foundations certification from The Trade Desk.

Links

Timeline

  • Marketing Planning & Strategy Manager

    June 1, 2023 - present

  • Senior Executive Marketing Planning Strategy

    August, 2022