Scott Opiela

Chief Marketing Officer at Acoustic

Scott Opiela is the Chief Marketing Officer at Acoustic. Scott has over 20 years of experience in marketing, including leading the global enterprise SaaS marketing organization at Autotask Corporation. At Autotask, they helped drive annual recurring revenue 10x to $100M. Scott was responsible for demand generation, marketing communications, channel marketing, sales and marketing operations, and global events teams. Scott built a high-volume demand generation engine that generated 5k+ inquiries/month and a total CRM/ABM/Marketo database of over 200k unique qualified accounts. Scott maintained marketing originated bookings over 70%, and total marketing influenced bookings exceeding 90% of revenue with an LTV:CAC of 5+. Scott participated in 2 successful exits that created $650M+ in shareholder value. Autotask was acquired by Vista Equity Partners in Jun 2014, followed by acquisition by Datto Corp in Dec 2017.

In February 2018, Scott became the Chief Marketing Officer at CommerceHub. CommerceHub helps leading retailers and brands increase sales by enabling them to deliver a superior customer experience through expanded product assortment, optimized channel performance, and rapid, on-time fulfillment and delivery. With its robust platform and proven scalability, CommerceHub helped over 15,000 retailers, brands, and distributors achieve an estimated $30+ billion in Gross Merchandise Value in 2020.

and Brenna Fitzgerald - VP, Corporate Communications reports to Scott Opiela. Scott Opiela reports to Dennis Self, CEO. Scott Opiela works with Steven Keilen - Chief Commercial Officer, Bill Naughton - Chief Information Officer, and Chris Lanaux - Chief Product Officer.

Timeline

  • Chief Marketing Officer

    Current role

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