Anabella Laya

Anabella Laya has held a variety of positions in the past 15 years. In 2005, they began their career as a Change Management Intern at Accenture. Two years later, they were promoted to Change Management Analyst. In 2007, they moved to CSCorp Consultoria de Sistemas Corporativos, C.A. as a Change Management Consultant. Anabella then founded HENKA in 2009, where they served as a Founder & Change Management Consultant. During this time, they were responsible for leading change management initiatives and participated in 10 ERP implementation/upgrade projects. Anabella also defined communications strategies for clients with over 10K employees. In 2018, they joined Acreditta as a Growth Marketing Lead. In 2019, they moved to Ecopetrol as a Change Management Lead for Tech Adoption. Anabella then returned to Acreditta in 2020, where they currently serve as Founder & CEO. Her current role involves shaping the future of work and learning credentials, and helping people connect skills, achievements and proven knowledge with new opportunities.

Anabella Laya has a diverse educational background. Anabella is currently enrolled in the eLab by Columbia University Fellowship for edtech entreopreneurs and the Endeavor Colombia Scale Up Entrepreneurship/Entrepreneurial Studies program. Anabella holds a Licenciada in Communication and Media Studies from UCAB - Universidad Católica Andrés Bello, obtained in 2006. In 2021, they obtained a LF4 in Entrepreneurship/Entrepreneurial Studies from Latitud. Anabella also holds a Licenciada en comunicación social from Ucab. In addition, Anabella has obtained a number of certifications, including EDTECH INSIDER from the Edlatam Alliance, Lifelong Learning Promoter from Acreditta, Miembro del Equipo de Acreditta from Acreditta, Participante destacado from Acreditta, Edtech Builder from Acreditta, Partner Campus Party Colombia 2021 from Campus Party Colombia, Speaker Acreditta Summit Latam 2020 from Acreditta, Introduction to Artificial Intelligence (AI) from IBM, Enterprise Design Thinking from IBM, IBM Blockchain Essentials from IBM, Digital Marketing Nanodegree Program from Udacity, The Online Marketing Fundamentals - Google Digital Garage from IAB Europe, Remote Work and Virtual Collaboration Professional Certificate - RWVCPC from CertiProf, Inbound certified from HubSpot Academy, Google Analytics Certification from Google, Advanced Google Analytics from Google, Adwords Search Certification from Google, and Early adopter from Acreditta.