Elena Simkina

Elena Simkina is an accomplished marketing professional with extensive experience in digital marketing across various industries. At Acronis, from April 2018 to August 2024, Elena held progressive roles culminating as Sr. Digital Marketing Director, focusing on performance marketing and demand generation, while previously serving as Digital Marketing Director and Digital Media Director, leading a team of 16 marketers and managing a multi-million dollar budget. Prior experience includes Digital Director at Gradient Cosmetics, where digital media strategy and campaign execution were pivotal, and Marketing Director at Organic Corporation LLC. Elena's career began at JSC Vimpelcom, managing digital communications and sponsorship strategies, and earlier at Twiga Communication Group as Client Service Director. Elena enhanced expertise through executive education in marketing at Carnegie Mellon University and Columbia Business School.