Elena Simkina

Elena Simkina is a seasoned digital marketing professional with extensive experience in driving global digital demand generation strategies. Currently serving as the Sr. Digital Marketing Director at Acronis since November 2016, Elena oversees growth targets and optimizes ROI through various initiatives including website management, paid media, SEO/GEO, and account-based marketing. Previously, roles included Digital Marketing Director and Digital Media Director at Acronis, where leadership encompassed a team of 16 digital marketers and a seven-figure budget. Earlier experience includes positions as Regional Digital Manager at Gradient and Marketing Director at Organic Corporation LLC, as well as various roles at VEON, where responsibilities ranged from overseeing digital communications to managing sponsorship strategies. Elena holds an Executive Education in Marketing from Carnegie Mellon University and additional education from Columbia Business School and the Higher School of Economics.