Acronym
Czarina Jean Bustamante is an accomplished marketing analytics professional with extensive experience across various companies. Currently serving as the Associate Director of Applied Analytics at Starcom since September 2024, Czarina previously held the position of Manager of Marketing Analytics at Acronym, where key accomplishments included leading strategic analyses for luxury hospitality and retail clients and designing a data-driven budget calculator. Prior roles include Senior Data Analyst at PHD, where Czarina established measurement frameworks for retail clients, and Associate Analyst at CMI/Compas, where execution of data performance optimization reports for pharmaceutical brands was a highlight. Czarina's early career featured internships at Carat USA and ShopBack, focusing on digital campaign analysis and marketing initiatives. Educational qualifications include a Master of Science in Integrated Marketing from New York University and a Bachelor of Science in Marketing Management from De La Salle University.