Alex Fraser, MBA, currently serves as a Senior Strategist at Acsys Interactive, leading the Analytics practice with a focus on Healthcare, Financial Services, and Higher Education since 2009. Previously, Alex held the position of Director of Analytics/Data at Primacy, formerly Acsys Interactive, where core verticals remained in healthcare, financial services, and higher education. Prior to that, leadership experience included directing marketing efforts at OR-Live, Inc., contributing to brand development within the healthcare industry, and serving as Chairman of the Board at Kaman Employees Federal Credit Union, facilitating growth and new service implementation. Additional roles included managing web marketing for Gilbarco Veeder Root and overseeing marketing for Kaman Music, along with extensive international brand management experience. Academic credentials include an MBA from Western New England University and a BS in Business with a focus on Marketing from Central Connecticut State University.
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