act.3
Barbara Lohrum is a skilled professional specializing in sport economics and finance, holding a Bachelor of Science degree from the University of Bayreuth and a Bachelor degree from Universidad EAFIT. Currently serving as a Brand Activator at act.3 since May 2022, Barbara also gained experience as an intern with European Sport Events from February 2023 to May 2023. Previous roles include ticketing with medi bayreuth, personal training at Pauls 53 Sportsclub and clever fit, and logistics with BSH Home Appliances Group. Educational background includes completing Abitur at Margarete-Steiff-Gymnasium Giengen.
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act.3
We are act.3 - We are a community of real people who turn our passion into impact. We shape the future of brands through people, community and culture. We make ideas happen. Our purpose is to enable each other and brands to create real change in people’s lives, ultimately making our world a happier place. Community and culture are therefore a core part of our work. We approach cultural marketing holistically and have expertise in strategy, creative, and experiences. We are now a global community with an extensive international network. We collaborate with handpicked partners all over the world to bring beauty to the spheres of sport, culture, and sustainability. Originating from our headquarters in Herzogenaurach, today we have community bases in Berlin, Munich, Cologne, Paris, Lisbon, London, Amsterdam, Tel Aviv, Tokyo, Shanghai, Sydney, Rio De Janeiro, São Paulo, Panama, NYC, Los Angeles & Cape Town.