Craig leads Actable’s solutions consulting team, developing customer data strategies and deploying technologies for Actable’s customers. Craig also oversees Actable’s industry partnerships with MarTech providers, including customer data, cloud databases, and customer experience platforms.
Craig has 25 years of experience delivering multi-channel enterprise marketing technology solutions. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.
Prior to joining Actable, Craig led Merkle’s solution architecture team as Chief Solution Architect. He was responsible for the design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.
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