Sander Brackel

Sander Brackel is an accomplished professional with extensive experience in digital marketing, customer experience, and product development. Currently, as Head of Digital at Action since November 2018, Sander leads teams focused on digital marketing and customer insights, driving the transformation of the organization into a customer-centric, data-driven entity. Prior roles include General Manager at Delivery Hero, where Sander launched digital platforms and scaled the business, and Manager of Digital & Product Marketing at Miinto Group, overseeing marketing performance and customer insights. Sander's career began in sales and marketing, with foundational roles at HJ Heinz and various marketing agencies. Sander holds a Bachelor of Science in Marketing Management from NHL Stenden and a NIMA Marketing B degree from Hanze.