Activate provides content-powered demand-generation and marketing services for business technology marketers, based our team's expertise in developing buyer insights, high-performance content and lead-nurture campaigns. The agency develops insightful buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, then nurtures the resulting relationships across online, mobile and live platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in content, multi-channel marketing and marketing technology, Activate connects messaging, marketing and measurement to deliver marketing results.

Information Technology

Activate

Activate's headquarters in San Francisco, CA, United States

Chris Rooke

Ed Grossman

Sven M. Bannuscher

Justin Walker

Martha Schwartz

Thomas Sheppard

The Strategic Sales Team at Activate is responsible for driving revenue growth by identifying and securing new business opportunities with business technology marketers. They develop and maintain strong client relationships, create strategic sales plans, and work collaboratively to implement marketing solutions that align with client needs and objectives. The team leverages their expertise in content marketing and lead-nurture campaigns to deliver measurable marketing results and expand Activate's market presence.

Strategic Sales Team

The Program Management team at Activate ensures the seamless execution of demand-generation and marketing services by coordinating cross-functional efforts, managing timelines, and overseeing project deliverables. They develop and implement strategies that align with buyer insights and campaign goals to drive successful outcomes. This team also continually optimizes processes to enhance efficiency and deliver high-performance content and lead-nurture campaigns, ultimately converting prospects into customers.

Program Management

The Client Services Team at Activate is responsible for managing and nurturing client relationships to ensure the successful implementation of demand-generation and marketing campaigns. This team oversees the development of customized strategies, coordinates with internal departments for content creation and distribution, and provides ongoing support and analysis to optimize campaign performance, ultimately driving client satisfaction and retention.

Client Services Team

The Leadership Team at Activate is responsible for setting the strategic direction of the company, fostering innovation, and driving growth across all marketing initiatives. This team, composed of key executives including the CEO, Chief Strategy Officers, and CFO, collaborates to enhance the company's offerings in content-driven demand generation, ensuring alignment of messaging, marketing, and measurement to achieve exceptional results for business technology marketers. Their collective expertise guides the development of buyer insights, multi-platform content strategies, and lead-nurturing efforts that transform prospects into loyal customers.

Leadership Team

The Marketing Team at Activate is responsible for developing and executing comprehensive marketing strategies that leverage buyer insights to drive demand-generation. This includes creating and managing multi-platform content, orchestrating lead-nurture campaigns, and utilizing advanced marketing technologies. The team ensures synergy between messaging, marketing, and measurement to convert prospects into customers, while continually optimizing marketing performance and ROI.

Marketing Team

The Finance and Operations team at Activate is responsible for managing the financial health and operational efficiency of the company. This includes budgeting, financial planning, and analysis, as well as overseeing internal processes and systems to ensure smooth daily operations. The team works to optimize resource allocation, ensure regulatory compliance, and support strategic decision-making to drive business growth and efficiency.

Activate

Org chart

Teams

Strategic Sales Team

Program Management

Client Services Team

Leadership Team

Marketing Team

Finance and Operations

Offices

Activate

Org chart

Teams

Strategic Sales Team

Program Management

Client Services Team

Leadership Team

Marketing Team

Finance and Operations

Offices

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