Active Brands
Erik Hegbom has held various leadership roles since 2013 at Active Brands AS, including Chief Growth Officer and General Manager of Sweet Protection, as well as Chief Sales Officer overseeing brands such as Kari Traa, Johaug, Dæhlie, Bula, and Åsnes. With extensive experience in strategic planning, design, development, marketing, and sales, Erik has managed teams of up to 56 staff. In addition to current board memberships at Db Equipment AS and Tunge Ting AS, Erik previously served as CEO of Skigutane, where significant contributions were made to brand development and sales. Prior experience includes a role as Country Sales Manager for Nike Norway, achieving notable turnover results.
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Active Brands
Active Brands is a supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories) , Vossatassar (kids wear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection ( ski helmets, protection and apparel).The turnover was approximatelyNOK 650 million in 2015 and the number of employees is 165, situated in Oslo, Voss, Gothenburg,Trysil, Copenhagen, Denverand Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.