Active Brands
Frank Juklestad is a seasoned professional with extensive experience in brand management and business development. Currently serving as a Board Member at Safeback since September 2022, Frank is involved in launching the SBX initiative. As a Brand Manager at Active Brands AS since October 2013, Frank has contributed to brand strategy and marketing. Previously, Frank was the CEO of Åsnes Sport AS from April 2011 to October 2023 and held brand management roles at Skigutane AS and Elkjop Nordic AS. Frank’s career began at Toyota Norge, where multiple roles, including Marketing Manager for Aftersales and Logistics Manager, were held from August 1996 to April 2008. Frank Juklestad holds an education from BI Buskerud.
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Active Brands
Active Brands is a supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories) , Vossatassar (kids wear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection ( ski helmets, protection and apparel).The turnover was approximatelyNOK 650 million in 2015 and the number of employees is 165, situated in Oslo, Voss, Gothenburg,Trysil, Copenhagen, Denverand Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.