Active Brands
Irene Hvaale Eide is an experienced professional in eCommerce and project management, currently serving as the Technical eCom Manager and Technical Project Lead for Active Brands AS since June 2022. Prior to this role, Irene held the position of Prosessleder at Aschehoug from April 2021 to June 2022, and served as an Operational Specialist at Ferratum Group between November 2018 and April 2021. Experience in the insurance sector includes working as an eCommerce Developer and Online Customer Service representative at Codan Forsikring from June 2012 to October 2018. Irene's career began as a Customer Care Officer with Digikwik AS from November 2010 to May 2012. Irene has a strong background in team leadership, QA testing, sprint planning, and customer service across various platforms. Education was completed at BI Norwegian Business School.
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Active Brands
Active Brands is a supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories) , Vossatassar (kids wear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection ( ski helmets, protection and apparel).The turnover was approximatelyNOK 650 million in 2015 and the number of employees is 165, situated in Oslo, Voss, Gothenburg,Trysil, Copenhagen, Denverand Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.