Active Brands
Johanna Elise Hills-Johnes is an experienced design professional with a strong background in the fashion industry. Currently serving as Head of Design at Kari Traa since November 2022, Johanna previously held the same position at Sweet Protection from October 2020 to October 2022, and at Kari Traa from March 2012 to October 2020. Prior experience includes roles as Concept Manager at Missing Link and Fashion Designer at Helly Hansen, Voice Norge AS, and JACK & JONES. Johanna earned a Bachelor's degree in Industrial Design with a specialization in product from Teko Center Danmark between 2000 and 2003, and attended Rudolf Steiner Skolen i Vestfold from 1984 to 1996.
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Active Brands
Active Brands is a supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories) , Vossatassar (kids wear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection ( ski helmets, protection and apparel).The turnover was approximatelyNOK 650 million in 2015 and the number of employees is 165, situated in Oslo, Voss, Gothenburg,Trysil, Copenhagen, Denverand Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.