Active Brands
Linnea Bengtzing is an experienced marketing professional currently serving as a European Trade Marketing Specialist at Active Brands AS for the Kari Traa brand since December 2016. In this role, Linnea manages joint marketing activities with key accounts across Europe, focusing on both digital and physical campaigns, as well as spearheading seasonal marketing initiatives. Previous experience includes positions as Marketing Specialist and Marketing Coordinator for Kari Traa, where budget responsibilities and collaborations with influencers and sports retailers were key tasks. Earlier roles also include working with Oakley as a Nordic Tech Rep, managing marketing and sales for Extra Evil Distribution, and various positions in retail and internships across notable companies such as H&M and Quiksilver. Linnea holds a degree in Retail Management from Stockholm School of Economics and a Marketing diploma from The University of British Columbia.
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Active Brands
Active Brands is a supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories) , Vossatassar (kids wear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection ( ski helmets, protection and apparel).The turnover was approximatelyNOK 650 million in 2015 and the number of employees is 165, situated in Oslo, Voss, Gothenburg,Trysil, Copenhagen, Denverand Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.