Active Brands is a supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories) , Vossatassar (kids wear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection ( ski helmets, protection and apparel).The turnover was approximatelyNOK 650 million in 2015 and the number of employees is 165, situated in Oslo, Voss, Gothenburg,Trysil, Copenhagen, Denverand Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.

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Active Brands

This department manages financial operations while overseeing development projects and initiatives.

Finance and Development

The Marketing and Sales team at Active Brands is responsible for driving revenue growth through strategic brand positioning, sales initiatives, and targeted marketing campaigns across the Nordic region and key international markets. They collaborate closely to enhance retailer partnerships, manage e-commerce strategies, and implement community-driven marketing efforts that resonate with consumers. With a focus on both existing brands and expansions into new markets, the team plays a crucial role in scaling Active Brands' presence in the sports retail sector.

Marketing and Sales

The Product Development and Design team at Active Brands is responsible for creating innovative and high-quality products across the company's diverse brand portfolio. This team collaborates closely on designing apparel and accessories that align with market trends and consumer needs, ensuring each product embodies the brand's identity and meets performance standards. They oversee the entire product lifecycle, from concept to production, while also integrating user experience insights to enhance functionality and appeal.

Product Development and Design

This department oversees the strategic direction and governance of the organization through its board members.

Board Governance

The IT Operations team at Active Brands is responsible for ensuring the seamless functioning of the company's technology infrastructure and services. This includes managing IT systems, providing technical support, and optimizing operational processes to enhance efficiency. By addressing IT challenges and implementing innovative solutions, the team plays a crucial role in supporting Active Brands' growth ambitions and enabling strong performance across its portfolio of premium sports brands.

IT Operations

The Design Team at Active Brands is responsible for creating innovative and stylish product designs that resonate with the brand identities of each premium label within the portfolio. This includes developing collections for women’s sportswear, kids' wear, and ski apparel, ensuring that each design not only meets functional performance standards but also aligns with market trends and consumer preferences. Collaborating closely with marketing and product development, the team plays a vital role in enhancing brand positioning and driving growth in the competitive sports retail landscape.

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Marketing and Sales

Product Development and Design

Board Governance

IT Operations

Design Team